Google Tag Manager
Essentials Training

The most comprehensive Google Tag Manager course on the market taking you from beginner to!

What you'll learn



So by now you’ve probably heard of Google Tag Manager, the tool that is revolutionizing the way marketers and developers implement tracking & collect data from their websites.

You’ve made an account and tried it out, but it might not be as intuitive as you expected. That’s because Google Tag Manager looks simple to use..but it’s certainly not that simple to master.

That’s why we made one of the most in-depth courses on GTM out there. We will take you beyond the beginner stages of Tag Manager and build a solid foundation to use the tool with confidence.

The course features 6+ hours of in depth screen-share tutorials, bonus tools & most importantly practical challenges where you complete tasks directly alongside the course instructor (Julian).

This is the course for you if you are a marketer and you want to become independent from technical roadblocks & stop relying on developers to be able to measure your own data.

Want to get a handle on the dataLayer, Triggers and Variables? What if you could finally trust your data and make a plan on what to do next What if your successful tracking deployments left your clients or company in awe of your tracking ability? 

Take the first step today in going from beginner to advanced tracking implementer with the GTM Essentials Training.

Course Content

  • Setup You Google Tag Manager Account
  • Install GTM Onto Your Website
  • Deploy Tags Efficiently
  • Practice Challenges 1
  • Data Layer
  • What are GTM Variables?
  • Use Your Variables to Make Your Tags Dynamic
  • What Are Triggers
  • Build Triggers
  • Use Auto-Event Triggers
  • Send Data to Your Marketing Tools with Tags
  • Practice Challenges 2
  • Install Pageview Tracking with GTM
  • Track Interactions with GTM & google Analytics (Events)
  • Google Ads (Adwords) Conversion Tracking
  • Install Retargeting Codes with GTM
  • Utilize the Custom HTML Tag
  • Practice Challenges 3
  • Advanced Variable Use
  • Capture Data From the URL
  • Rewrite Variables with a Lookup Table
  • Utilize Javascript in a Variable
  • Scrap data from a Webpage to GTM
  • Scraping with the DOM Element Variable
  • Build a Custom Listener for Non-Standard Interactions
  • Thoroughly Debug Your GTM Implementation
  • Practice Challenges 4
  • Utilize Environments for Better Quality Assurance
  • Tag Sequencing
  • Organize & Structure Your GTM Account
  • DataLayer Tips & Tricks
  • Google Analytics Settings Variable
  • How to Use Workspaces Effectively
  • Tools & Templates to Save Time in GTM

What Others are Saying

"The Google Tag Manager Essentials course is the best and fastest resource I've found to gain hands-on experience with some complex topics.

These include some real-world exposure to the dataLayer, plus a variety of complex variables and custom tags.

I recommend this course for anyone needing to have GTM skills that go beyond pasting media tags into templates."
Teresa Foreman
Zag Interactive,
"This course allowed me to really progress and get experience using GTM and Google Analytics.

I understood few important concepts which motivated me to invest more time to deepen my technical-analytics knowledge.

The course is balanced, practical challenges are well thought out, so they made me think about what I'm doing rather than allow me to simply follow a video again to get a task completed."
Marcin Yanik
Credit Suisse,
"There is A LOT of great information in this course, and it definitely took me the full four weeks to process everything.

I thought this course was great! I was already GA-certified, but I had done very little with GTM. Now I feel I could tackle just about an implementation.

It's well worth taking if you really want to become knowledgeable about GTM - installation, debugging, proper use, best practices, etc. Great great stuff. Thanks Julian!"
Fred Pike
Northwoods Web Solutions,
"I consider this course the best investment I have had in a long time.

It saved me a lot of money and time that I previously spent figuring out how to set up tracking based on individual client goals.

I can highly recommend this course to every online marketer that works with clients or entrepreneurs that run their own business.

Before this course, I took 4 different GTM courses from other instructors, but none of them compare to the premium content you will find here and Julian's talent to transfer his knowledge and train you with ease."
Kristina Culi
Independent Freelancer

Frequently Asked Questions

Yes, we have exercises that go along with the video lessons. I will give you access to a demo.project for you to get into action and develop your skills.

This course consists of 80% Screencast which will feature a mix between theoretical knowledge and example based demonstrations. The remaining 20% will be done through exercises (voluntarily) and read up on additional material provided.

The course contains 6.2 hours of video material to go through. Additionally there are exercises to get hands on experience. The course is split up into a 4 week program. Per week I estimate you will take between 2-3 hours to get through the weeks lessons.

There is no obligation to go through the course within 4 weeks. You have lifetime access and can go a through it at your own pace.

Yes, absolutely. One of the big benefits of this course is that you will have access to Julian and can ask your questions. He will also be troubleshooting and correcting your exercises.

We are happy to help and support with any kind of tracking problems and questions you might have, but we would prefer if we could train you to answer them yourself. That’s why we will always encourage you to think for yourself and help you along your way.

Please notice, that there is a line between helping our students and doing work for them that we would normally get paid for. Therefore we can’t actually DO any implementation for you (write custom code, implement tags), but help and support you.

No, but you will have 24/7 lifetime access to watch them online inside the Course Area. 

No, all videos are exclusive to this course and are not shown to the public or on YouTube. There may be some topics that were already discussed in our weekly Videos, but as the name implies these don’t leave any room to build on each other, which the course video do. We will take you through a learning journey that will teach you GTM from the ground up, which is just not possible on YouTube.

Absolutely! All coding related topics are explained geared towards marketers with no development experience. 

Yes, please join. While we won’t dive into the technical details too much (GTM is basically a JS library), it will still be important to understand how GTM works and which workflows govern this tool. That way you will know what your role is and what you can expect from your fellow marketer.

Ready to start learning