Facebook Pixel Purchase & Conversion Tracking with GTM

Facebook Pixel Purchase & Conversion Tracking with GTM blog featured image

Is your Facebook Pixel optimized to track conversions separately from regular events?

Your conversions are the most important events that you can track on your website. But if you’re not using the Facebook Pixel’s Purchase Tracking feature, you could be missing out on important conversion data.

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Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

Did you know that you can track any funnels with Enhanced Ecommerce in Google Analytics?

Unless you specifically have an eCommerce shop, it may have never occurred to you to use Enhanced Ecommerce tracking as part of your regular tracking configuration. If that’s the case, it’s time to step up your analytics game.

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Using the DOM Element Variable in GTM to “Scrape” a Website

google-tag-manager-dom-element-variable-explained

The DOM (Document Object Model) Element Variable is a powerful Variable in Google Tag Manager to scrape content directly from your Website HTML markup.

With its help, you can transfer any value from your website into a Variable and pass it on to your Marketing tools, as long as it is selectable in the DOM.

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