4 Biggest Changes in Google Analytics 4

4 Biggest Changes in Google Analytics 4 blog featured image

You’ve heard it right: Google Analytics 4 is out now!

Right now everyone is focused on the new shiny features like event tracking, funnel analysis, and more.

But before you get too involved in the new features of Google Analytics 4, are you aware of the fundamental shifts that are going on under the hood? Understanding these fundamental changes in Google Analytics 4 will save you time and energy when it comes to explaining this new paradigm to your clients and stakeholders.

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Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

Did you know that you can track any funnels with Enhanced Ecommerce in Google Analytics?

Unless you specifically have an eCommerce shop, it may have never occurred to you to use Enhanced Ecommerce tracking as part of your regular tracking configuration. If that’s the case, it’s time to step up your analytics game.

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3 Ways to Export Data from Google Analytics to Google Sheets

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Google Analytics is great, and Google Sheets is great—but exported Google Analytics data in a Google spreadsheet is even better. 

Using built-in functionalities of Google Sheets, you can combine analytics data from various sources, transform it, and analyze it with ease. You can even connect it to data visualization tools like Google Data Studio to share your data with others.

So Google Sheets is a really cool tool for data analysis. But first, we need to export all of our data from Google Analytics onto a spreadsheet.

How do we do this?

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Google Analytics Audit – Our Process for Optimal Data Quality

Google Analytics Audit - Our Process for Optimal Data Quality blog featured image

Do you want to learn how to audit a Google Analytics account?

You can save money by performing your own audits, or you can make money by conducting audits for others.

In this guide, we will explain our approach to Google Analytics audits to help clients enhance their SEO and enhance their data quality.

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Google Analytics Goals – The Ultimate Guide

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Setting up Google Analytics Goals is really simple.

However, given their importance in your business, you should take the time to make sure you get it right. When doing Google Analytics audits, we come across poorly configured Goals surprisingly often. 

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