Do you want to know more about the leads that are calling your business? Phone number click tracking with GTM can make your marketing campaign more comprehensive. And it is quick and easy to implement.
So you know which web pages your users are landing on.
But where do they go from there on your site?
You’ve heard it right: Google Analytics 4 is out now!
Right now everyone is focused on the new shiny features like event tracking, funnel analysis, and more.
But before you get too involved in the new features of Google Analytics 4, are you aware of the fundamental shifts that are going on under the hood? Understanding these fundamental changes in Google Analytics 4 will save you time and energy when it comes to explaining this new paradigm to your clients and stakeholders.
Do you want to track what your visitors are searching for on your website?
You can do it using the site search tracking feature of Google Analytics. It helps us understand what keywords people are entering into our website search box. This is valuable information that we shouldn’t miss out on. It tells us what will keep users on our site, and what we may need to add if it’s missing.
Welcome to Google Analytics 4, Google’s newest installment of its Google Analytics platform.
Did you know that you can track any funnels with Enhanced Ecommerce in Google Analytics?
Unless you specifically have an eCommerce shop, it may have never occurred to you to use Enhanced Ecommerce tracking as part of your regular tracking configuration. If that’s the case, it’s time to step up your analytics game.
Using built-in functionalities of Google Sheets, you can combine analytics data from various sources, transform it, and analyze it with ease. You can even connect it to data visualization tools like Google Data Studio to share your data with others.
So Google Sheets is a really cool tool for data analysis. But first, we need to export all of our data from Google Analytics onto a spreadsheet.
How do we do this?
Do you want to learn how to audit a Google Analytics account?
You can save money by performing your own audits, or you can make money by conducting audits for others.
In this guide, we will explain our approach to Google Analytics audits to help clients enhance their SEO and enhance their data quality.
Setting up Google Analytics Goals is really simple.
However, given their importance in your business, you should take the time to make sure you get it right. When doing Google Analytics audits, we come across poorly configured Goals surprisingly often.
In this tutorial, I’m going to show you how you can link Google Ads to Google Analytics. While some may dismiss the idea or have never thought of connecting both accounts entirely there are several reasons why it’s a must if you use both tools!