With the use of Plugins, installation of A Google Tag Manager Magento is easier to accomplish. There are several Plugins available in the Magento Connex Store. Watch this video to know more.

Helpful Links:
-http://www.optimizesmart.com/implementing-e-commerce-tracking-google-tag-manager/
-https://support.google.com/tagmanager/answer/2574370?hl=en
-https://github.com/CVM/Magento_GoogleTagManager

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Today I present to you the Lookup Table Variable in Google Tag Manager – a very useful Variable with which you can essentially perform If – then operations. In Google Tag Manager, this can help you to rewrite Values of Variables with ease or perform more sophisticated operations to fill your Variable.

There are many different Use Cases for the Lookup Table. Check out these additional resources:

helpful Links:

http://www.simoahava.com/analytics/google-tag-manager-lookup-table-macro/http://www.lunametrics.com/blog/2014/06/11/campaign-tracking-dynamic-source/http://www.lunametrics.com/blog/2014/11/20/gtm-lookup-table-upload/

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