Welcome to Google Analytics 4, Google’s newest installment of its Google Analytics platform.
Is your Facebook Pixel optimized to track conversions separately from regular events?
Your conversions are the most important events that you can track on your website. But if you’re not using the Facebook Pixel’s Purchase Tracking feature, you could be missing out on important conversion data.
Did you know that you can track any funnels with Enhanced Ecommerce in Google Analytics?
Unless you specifically have an eCommerce shop, it may have never occurred to you to use Enhanced Ecommerce tracking as part of your regular tracking configuration. If that’s the case, it’s time to step up your analytics game.
Google Tag Manager just had a BIG update—its preview mode got a major overhaul. And if you’ve taken a look at it, you’re probably full of questions.
What has changed? Will this affect my tracking? Is this actually a better system?
Using built-in functionalities of Google Sheets, you can combine analytics data from various sources, transform it, and analyze it with ease. You can even connect it to data visualization tools like Google Data Studio to share your data with others.
So Google Sheets is a really cool tool for data analysis. But first, we need to export all of our data from Google Analytics onto a spreadsheet.
How do we do this?
This is a guide on using a free plugin called Google Tag Manager for WordPress made by Thomas Geiger.
Learn how to install Google Tag Manager on WordPress and how to use all the built-in configurations of the plugin in this guide.
So…you have form tracking set up, leads are coming in and everything is going swimmingly.
But wait, you don’t have form field tracking set up?
Oh no, you’re missing out!
The DOM (Document Object Model) Element Variable is a powerful Variable in Google Tag Manager to scrape content directly from your Website HTML markup.
With its help, you can transfer any value from your website into a Variable and pass it on to your Marketing tools, as long as it is selectable in the DOM.
Recently, we worked with a client who asked us, “Can I install multiple Facebook Pixels on my website?”
The short answer is yes, you can!
Regular Expressions, or “RegEx,” is a powerful criteria-based language that can dramatically boost your data-driven digital marketing.
In Google Tag Manager, RegEx lets you create super versatile and precise tracking deployments. You can save a lot of time and consolidate most of your Tags, triggers, and variables just by using RegEx.