4 Biggest Changes in Google Analytics 4

4 Biggest Changes in Google Analytics 4 blog featured image

You’ve heard it right: Google Analytics 4 is out now!

Right now everyone is focused on the new shiny features like event tracking, funnel analysis, and more.

But before you get too involved in the new features of Google Analytics 4, are you aware of the fundamental shifts that are going on under the hood? Understanding these fundamental changes in Google Analytics 4 will save you time and energy when it comes to explaining this new paradigm to your clients and stakeholders.

Read more

How to Use the Data Studio Case Statement

IFTTT—If This, Then That. If you are using the Data Studio, then you should learn how to use the Case statement.

Now, functions are a very important part within Google Data Studio to create calculated fields. And the Case statement is probably the most advanced but most powerful function you can learn in Data Studio. It works just like If This, Then That!

In today’s lesson, I’ll show you how we can use the Case statement in building our dashboards and create calculated fields.

Read more