Do you know how to get information relative to a click event in Google Tag Manager? With a relative click variable, you will be able to pull in information relative to the interaction you tracked.
Do you want to know more about the leads that are calling your business? Phone number click tracking with GTM can make your marketing campaign more comprehensive. And it is quick and easy to implement.
So you know which web pages your users are landing on.
But where do they go from there on your site?
You’ve heard it right: Google Analytics 4 is out now!
Right now everyone is focused on the new shiny features like event tracking, funnel analysis, and more.
But before you get too involved in the new features of Google Analytics 4, are you aware of the fundamental shifts that are going on under the hood? Understanding these fundamental changes in Google Analytics 4 will save you time and energy when it comes to explaining this new paradigm to your clients and stakeholders.
Do you want to easily test two “versions” of your website with your site visitors and see what works best? You can do this easily by installing a tool called Google Optimize.
IFTTT—If This, Then That. If you are using the Data Studio, then you should learn how to use the Case statement.
Now, functions are a very important part within Google Data Studio to create calculated fields. And the Case statement is probably the most advanced but most powerful function you can learn in Data Studio. It works just like If This, Then That!
In today’s lesson, I’ll show you how we can use the Case statement in building our dashboards and create calculated fields.
Do you want to track what your visitors are searching for on your website?
You can do it using the site search tracking feature of Google Analytics. It helps us understand what keywords people are entering into our website search box. This is valuable information that we shouldn’t miss out on. It tells us what will keep users on our site, and what we may need to add if it’s missing.
Do you want quick insights into your data but don’t know where to start?
Spreadsheet software like Excel or Google Sheets are widely used tools for analyzing data. Google Sheets has some built-in quick analysis features that can help you get an overview of your data and some useful insights.
Do you want to manage your own marketing tags but don’t know where to start?
Google Tag Manager can help you deploy and manage your tags without hiring a developer.
Are you constantly setting new custom date ranges every time you update your data reports? If you are…did you know that Data Studio can configure those rolling dates for you automatically?